Free field sales calculator
What could a more productive field sales team be worth?
Use your own team size, activity, conversion rate and deal value to model the potential revenue impact of improving field sales productivity.
Your team today
Tell us about your current field sales operation.
Around 40 a day is a reasonable starting point for most UK field teams — adjust to match yours.
The percentage of knocked doors that turn into a real conversation. Around 30% is a reasonable starting point.
≈ 12 conversations per rep / day
The percentage of conversations that result in a sale.
Per rep / day
40 doors → 12 talk-tos → 1.2 sales
Potential impact
Adjust the uplift to model a scenario for your team.
A blended scenario: more productive rep time, better targeting, more conversations, improved conversion. Not tied to any single driver.
Potential additional revenue
+£792K
+£66K per month, per year
Current modelled revenue
£660K / month
Potential modelled revenue
£726K / month
Modelled from the figures and productivity uplift you entered.
Illustrative only. Actual results will vary.
Talk to sales for pricing tailored to your team size.
How the calculator works
Rather than one blended conversion rate, we follow the actual funnel: how many doors each rep works a day, what share of those turn into a real conversation (talk-to rate), and what share of those conversations turn into a sale (talk-to-sale rate). That gives a modelled number of sales per rep per day, which we scale up by your team size, working days, and average deal value to get a modelled monthly revenue number for your team as it runs today.
From there, the productivity uplift you set is applied once, to that whole number, not stacked separately onto doors, talk-to rate, talk-to-sale rate, and deal value, which would exaggerate the result. A 10% uplift on £100,000 of modelled monthly revenue gives you £110,000: £10,000 a month, or £120,000 a year, in additional modelled revenue.
What can improve field sales productivity?
The uplift you model above can come from any combination of the below. We're not claiming it comes from one specific place.
- Clearer territories
- Less overlap
- Better information before the knock
- Faster rep logging
- Better visibility into activity
- More targeted coaching
- Improved conversion through the field sales funnel
What should you measure?
If you want to see where a productivity gain is actually coming from, the numbers to track are the same ones the calculator above is built on: doors knocked, talk-to rate, talk-to-sale rate, lead or appointment rate, and territory coverage.
We go through each one, with worked examples, in Door knocking KPIs: the metrics field sales managers should actually track.